Marketing

Summary for the course Marketing for Premaster. The course is part of the premaster Marketing Management and Marketing Analytics on Tilburg University. Consumer Behavior: Hoyer, MacInnis & Pieters 7th edition (Chapter 1 t/m 14) in combination with the lecture powerpoints and notes. Written in English.

Summary marketing for premaster compulsory chapters book

This document contains concepts explained from the associated Marketing book and the given lectures.

Clear and complete summary of the book for the course Consumer and Marketing 2. Written in English, so that it matches the book as much as possible! All you need to pass the second midterm.

Clear summary of the book Marketing: An introduction. Created for the course Business Economics year 1 UVt. Can also be used for other courses, but a number of chapters might be missing.

Chapters 1 to 14 of the book Consumer Behavior 7th edition (necessary for Marketing exam - premaster Marketing Management Tilburg University).

Summary of all lectures, given by Anika Stuppy and Henk Kroest in academic year 2018/2019 for the course Marketing at Tilburg University, Pre-master Marketing Management or Marketing Analytics.

Summary of the book Consumer Behavior. Extensive summary summarizing all mandatory chapters for the exam, including examples. Summary has been written for the Pre-master Marketing Management / Marketing Analytics at Tilburg University.