Study guides, Class notes & Summaries

This is a summary of all lectures, articles and the book of Thomas Eriksen and of David Kloos

An extensive summary of all articles, lectures and knowledge clips

Summary of all articles of New Media Challenges (S_NMC) at the Vrije Universiteit Amsterdam, Communicationscience year 3. This summary contains all of the articles that need to be read for this course in year . NOTE: One of the articles is in Dutch, since this article was also covered in the 2nd year course 'Media, Society, Politics'.

This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.

This document contains a detailed summary of all the 17 articles that need to be studied for the exam.

ALL lectures for the course Experimental Research, including an elaboration of a couple of exam questions

This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: Etkin, J. (2016). The hidden cost of personal quantification. Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...