MNM2601 Marketing Management
University of South Africa (Unisa)
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Latest exam pack summarized notes for exam preparation. Whatsapp 067 171 1739 for assistance. All the best on your exams!!
Questions and answers for 100% pass.
![MNM2601 - Consumer & Business Behavior Summary notes](/docpics/63ce3740a4856_2288523.jpg)
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MNM2601 - Consumer & Business Behavior Summary notes
- Summary • 17 pages • 2023
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LEARNING OUTCOMES 
After studying this unit you should be able to: 
Illustrate the different types of purchase decision 
Illustrate the influence of the individual factors influencing consumer 
buying decisions 
Illustrate the group factors influencing consumer buying decisions 
Illustrate the steps in the decision making process 
Explain the factors influencing business buying behavior
![MNM2601 - MARKETING SEGMENTATION, TARGETING & POSITIONING - SUMMARY NOTES](/docpics/63ce3f0459dc1_2288600.jpg)
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MNM2601 - MARKETING SEGMENTATION, TARGETING & POSITIONING - SUMMARY NOTES
- Summary • 14 pages • 2023
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Learning outcomes 
On completion of this unit you should be able to: 
Demonstrate an understanding of the concepts of market 
segmentation, targeting and positioning. 
Illustrate how the bases for segmenting consumer markets can be 
used to identify possible market segments. 
 Explain the process of market targeting. 
 Explain the factors involved in product positioning.
![The Buying Decision Making Process Summary notes](/docpics/63ce3bb5ec357_2288568.jpg)
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The Buying Decision Making Process Summary notes
- Summary • 13 pages • 2023
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LEARNING OUTCOMES 
After studying this unit you should be able to: 
Analyse, step by step, the decision making process and indicate 
what happens after a product or service has been purchased. 
Indicate how buyers take decisions in the industrial purchasing 
process. 
Explain how consumer buyer behaviour differs from business 
buying behaviour.
![Marketing Environment Questions & Answers](/docpics/63cb76f5300df_2281117.jpg)
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Marketing Environment Questions & Answers
- Exam (elaborations) • 8 pages • 2023
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1. Definitions; Market environment, Macro environment & micro 
environment 
2. Inflation and competition might influence an organisation's 
marketing strategy 
3. Methods that a marketing manager could use to undertake 
environmental scanning 
4. Technological environment effects 
5. Enterprise's external environment 
6. Marketing environmen
Latest exam pack summarized notes for exam preparation. Whatsapp 067 171 1739 for assistance. All the best on your exams!!
![MNM2601 - THE MARKETING WORLD SUMMARY NOTES.](/docpics/63ce3e88b6372_2288590.jpg)
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MNM2601 - THE MARKETING WORLD SUMMARY NOTES.
- Summary • 6 pages • 2023
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LEARNING OUTCOMES: 
After studying this unit, you should be able to: 
 Explain the nature of marketing 
 Explain the concept of exchange 
 Explain the gaps between consumption and production 
 Explain marketing activities 
 Define markets 
 Explain retailing in South Africa
![MNM2601 - The Marketing Process Summary notes](/docpics/63ce3d9952157_2288581.jpg)
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MNM2601 - The Marketing Process Summary notes
- Summary • 5 pages • 2023
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LEARNING OUTCOMES: 
After studying this unit you should be able to explain: 
 The marketing process 
 The marketing function of the business 
 The management task in marketing 
 Marketing challenges that lie ahead
![The Macro Environment Summary Notes](/docpics/63ce3833838cd_2288531.jpg)
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The Macro Environment Summary Notes
- Summary • 5 pages • 2023
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- $3.16
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LEARNING OUTCOMES 
After studying this chapter you should be able to: 
Explain how changes in the international and economic environments 
affect marketing decisions. 
Identify the major trends in the firm’s natural/physical and 
technological environments. 
Explain the key change in the political and cultural environments. 
Identify social change in the environment
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