Test Bank for Marketing Management 15th Edition by Keller & Kotler{chapter 2} Study guides, Class notes & Summaries

Test Bank for Marketing Management 15th Edition by Keller & Kotler{chapter 2}

Marketing Management, 15e (Kotler) Chapter 2 Developing Marketing Strategies and Plans B) strategic marketing plan C) corporate tactical plan D) corporate 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C Diff: 1 LO: 2.1: How does marketing affect customer value? AACSB: Reflective thinking 2) What is the t...