Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler. Study guides, Class notes & Summaries
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TEST BANKS, (175 DOCUMENTS) QUESTIONS WITH ANSWERS PROVIDED LATEST COMPLETE STUDY GUIDES
- Package deal • 174 items • 2021
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- $2,885.48
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TEST BANKS, (175 DOCUMENTS) QUESTIONS WITH ANSWERS PROVIDED LATEST COMPLETE STUDY GUIDES
-
Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.
- Exam (elaborations) • 409 pages • 2021
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- $25.48
- + learn more
Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler. 
 
 
Table of Contents 
PART 1 DEFINING MARKETING AND THE MARKETING PROCESS 
1 Marketing: Creating and Capturing Customer Value 
2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 
PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 
3 Analyzing the Marketing Environment 
4 Managing Marketing Information to Gain Customer Insights 
5 Understanding Consu...
-
Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.
- Exam (elaborations) • 409 pages • 2021
- Available in package deal
-
- $25.48
- 5x sold
- + learn more
Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler. 
 
 
Table of Contents 
PART 1 DEFINING MARKETING AND THE MARKETING PROCESS 
1 Marketing: Creating and Capturing Customer Value 
2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 
PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 
3 Analyzing the Marketing Environment 
4 Managing Marketing Information to Gain Customer Insights 
5 Understanding Consu...
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