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ENTR 510-62944 Entrepreneurship and New Ventures
- Case • 6 pages • 2021
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Is this business scalable? Discuss the limitations and challenges.
Alison Barnard’s boutique jean shop In-Jean-Ius was created out of a passion for serving
an underserved market and fashion. Allison leveraged her passion when she completed
her grad degree from Babson, and cultivated her idea for her upscale jean shop. Once she
graduated it was about gaining practical experience in the industry and learning as much
as she could
Case
ENTR 510-62944 Entrepreneurship and New Ventures
Last document update:
ago
Is this business scalable? Discuss the limitations and challenges. Alison Barnard’s boutique jean shop In-Jean-Ius was created out of a passion for serving an underserved market and fashion. Allison leveraged her passion when she completed her grad degree from Babson, and cultivated her idea for her upscale jean shop. Once she graduated it was about gaining practical experience in the industry and learning as much as she could
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