Toegepaste economische wetenschappen Study guides, Class notes & Summaries

Summary of brand management taught by Alexander Edeling, including guest lessons. I made it 16/20 by studying this summary.

This document contains fully typed knowledge clips, along with the powerpoint and info from the on-campus lessons. This document can be useful when taking the open book exam. Includes a very detailed explanation of the topic.

Summary, slides, cases (AccorHotels, etc.) and sample exams with details

If you buy this document, you are guaranteed to pass!! Why? Well, some of the answered questions that Prof Johan Bruneel shows in the last slideshow of the semester are literally on the exam. The document contains 21 pages as every possible question is answered in detail (including images that refer to the theory so that you can look up things in the course if necessary).

I physically went to every class, but some parts were not completely clear to me. This is why I re-watched some lessons afterwards, namely classes 6, 7 and 9. This document contains these notes including an overview of what a business model canvas is. The document contains 9 pages.

The lessons consist of lectures that are supported by case studies that you must prepare in advance. These are then discussed in class. In this document you will find the questions and answers for the various case studies. The cases included are B, Candice Cake, Simplex Solutions, Native Deodorants and Internet Securities. It is the largest part of the course material and therefore very important for the exam as it explains the concepts of the theory. The document consists of 16 pages.

This document contains my personal notes from the guest lecture given by Marcus Schütz during the International Management course. The guest lecture is about the rise and fall of the German automotive industry in China. The document contains 5 pages! It is very important to study this guest lesson for the exam

During the lesson, the professor gave a number of sample exam questions and the answer is written out in full in this document. The document contains 3 pages.

Since the exam is open book, I found it very helpful to gather all different types of material that is complementary to the lecture notes and slides. It concludes the county comparison tool, the Hall model, a discussion of family firms, papers and discussions in class and potential other questions. The document consists of 14 pages.

This document contains the answers for each possible question which you can find on Ekowiki with the aim to gain a better understanding of the course material: these were compiled by attending the lectures and discussion with other fellow students! The document contains 9 pages and contains the various questions and answers from the different chapters

My personal lesson notes are summarized in this document per chapter, per lesson (so it is also useful to use for group work of this course): it is based on the recordings which are summaries of the lectures. The document contains 19 pages and covers all chapters!