Study guides, Class notes & Summaries

The lecture notes provide an introduction to Integrated Marketing Communications (IMC) theory, a marketing approach that emphasizes the importance of coordinating all marketing communication efforts across various channels to create a unified message that resonates with consumers. The notes cover the key theories underpinning IMC theory, including branding theory, communication theory, and customer relationship management theory. In addition, two UK examples of good IMC practice, Coca-Cola's "...

This document contains notes that I made whilst in Year 1 of my BSc Biology degree about the APS 125 Genes in Populations module that I took. The notes include summarised details of Lectures 1-11. Lecture 1: Background and structure of population genetics Lecture 2: Mutation, variation and genome organisation Lecture 3: Mendelian genetics Lecture 4: Mendelian inheritance in humans Lecture 5: Chromosomes and linkage Lecture 6: Who wants to be a Mendelian - quiz Lecture 7: Introduction to p...

This document contains notes that I made whilst in Year 1 of my BSc Biology degree about the Biodiversity module that I took. The notes include summarised details about the characteristics, lifecycles, and ecology of bryophytes, hornworts, liverworts, and mosses.

This document contains extensive laboratory notes taken while I was in the first year of my Biology degree in a module called Skills for Biologists. This module was designed to give students a good level of basic understanding of the main lab skills employed in the degree course. Topics included: Practical 1: Hypothesis testing Practical 2: Field identification of plants Practical 3: The impact of environmental conditions and management on water quality in two neighbouring lakes Practical 4...

This document contains notes that I made whilst in Year 1 of my BSc Biology degree about the Molecular and Cell Biology module that I took. The notes include: Lecture 1: Fundamental features of eukaryotic cells Lecture 2: The secretory pathway in eukaryotic cells Lecture 3: Origins and importance of organelles Lecture 4: DNA: The molecular basis of inheritance Lecture 5: Transcription Lecture 6: Translation Lecture 7: Genomes and comparative genomics Lecture 8: Prokaryotic gene regulatio...

This document contains notes that I made whilst in Year 1 of my BSc Biology degree about the APS 121 Ecology module that I took. The notes include summarised details of Lectures 1-2 and 7-18. Lecture 1: Introduction to evolution, biodiversity and deep time Lecture 2: Classifying life and reconstructing phylogenies Lecture 7: Evidence for evolution Lecture 8: Mechanisms of evolution Lecture 9: Mechanisms of adaptation Lecture 10: Evolution in the wild Lecture 11: Sexual selection Lecture ...

This document contains notes that I made whilst in Year 1 of my BSc Biology degree about the APS 121 Ecology module that I took. The notes include summarised details of Lectures 1-2 and 7-18. Lecture 1: Introduction to evolution, biodiversity and deep time Lecture 2: Classifying life and reconstructing phylogenies Lecture 7: Evidence for evolution Lecture 8: Mechanisms of evolution Lecture 9: Mechanisms of adaptation Lecture 10: Evolution in the wild Lecture 11: Sexual selection Lecture ...

1.DNA = 25 marks 2. Meiosis = 17 marks 3. Reproductive Strategies = 8 marks 4. Human Reproduction = 25 marks 5. Genetics = 33 marks

This document summarises the definition, treatment, diagnosis, pathophysiology, modifiable and non-modifiable risk factors, diagnosis and investigations of type 2 diabetes. Some of it's sources are passmed, zero-final medicine, pulsenotes and oxford handbook of clinical medicine.

This document contains summary study notes of the definition, epidemiology, pathophysiology, risk factors, aetiology, diagnosis and treatments of type 1 diabetes mellitus. The note has been made as specific and accurate as possible, with some of it's sources being passmed, pulsenotes and oxford handbook of clinical medicine.