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  3. Principles Of Marketing (BUSE2025)

Principles of Marketing

University of the Witwatersrand (wits)

Here are the best resources to pass Principles of Marketing. Find Principles of Marketing study guides, notes, assignments, and much more.

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Principles of Marketing

Principles of Marketing

Dr. Philip T. Kotler, Gary Armstrong

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(Chpt.1) Creating Customer Value and Engagement (Chpt.1) Creating Customer Value and Engagement Popular

  • (Chpt.1) Creating Customer Value and Engagement

  • Summary • 2 pages • 2023
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Principles of Marketing (BUSE2025) (Lecture Notes and Exam)

  • Principles of Marketing (BUSE2025) (Lecture Notes and Exam)

  • Package deal • 11 items • 2023
  • Complete summarised lecture notes for all chapters of the Block 1 marketing module at 2nd year, including a practice exam.
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(Chpt.8) Products, Services, and Brands (Chpt.8) Products, Services, and Brands

  • (Chpt.8) Products, Services, and Brands

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(Chpt.12) Marketing Channels (Chpt.12) Marketing Channels

  • (Chpt.12) Marketing Channels

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(Chpt.14) Integrated Marketing Communications Strategy (Chpt.14) Integrated Marketing Communications Strategy

  • (Chpt.14) Integrated Marketing Communications Strategy

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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships (Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships

  • (Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships

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(Chpt.3) Analysing The Marketing Environment (Chpt.3) Analysing The Marketing Environment

  • (Chpt.3) Analysing The Marketing Environment

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(Chpt.7) Customer Value-Driven Marketing Strategy (Chpt.7) Customer Value-Driven Marketing Strategy

  • (Chpt.7) Customer Value-Driven Marketing Strategy

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    • Customer Value-Driven Marketing Strategy Creating Value for Target Customers
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(Chpt.9) Developing New Products and Managing The Product Life Cycle (Chpt.9) Developing New Products and Managing The Product Life Cycle

  • (Chpt.9) Developing New Products and Managing The Product Life Cycle

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(Chpt.10) Pricing: Understanding and Capturing Customer Value (Chpt.10) Pricing: Understanding and Capturing Customer Value

  • (Chpt.10) Pricing: Understanding and Capturing Customer Value

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