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  3. Marketing IIB (Retail Management) - BUSE2026 (BUSE2026)

Marketing IIB (Retail Management) BUSE2026

University of the Witwatersrand (wits)

Here are the best resources to pass Marketing IIB (Retail Management) BUSE2026. Find Marketing IIB (Retail Management) BUSE2026 study guides, notes, assignments, and much more.

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Retail Management (BUSE2026) (Lecture Notes and Exam)

  • Retail Management (BUSE2026) (Lecture Notes and Exam)

  • Package deal • 10 items • 2023
  • Complete summarised lecture notes for all chapters of the Block 3 marketing module at 2nd year, including a practice exam.
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Marketing IIB (Retail Management) Practice Exam Marketing IIB (Retail Management) Practice Exam

  • Marketing IIB (Retail Management) Practice Exam

  • Exam (elaborations) • 4 pages • 2023
  • AI-generated practice exam covering all topics.
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  • Free
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Marketing IIB (Retail Management) Chpt.3 - Marketing Channels

  • Marketing IIB (Retail Management) Chpt.3 - Marketing Channels

  • Class notes • 4 pages • 2023
  • Available in package deal
    • Omni channel, single, multi, and cross, channel strategies, and channel trends.
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Marketing IIB (Retail Management) Chpt.7 - Customer Lifetime Value

  • Marketing IIB (Retail Management) Chpt.7 - Customer Lifetime Value

  • Class notes • 4 pages • 2023
  • Available in package deal
    • Importance of CLV, its calculation, and strategies to improve it.
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Marketing IIB (Retail Management) Chpt.6 - Retail Pricing Strategies

  • Marketing IIB (Retail Management) Chpt.6 - Retail Pricing Strategies

  • Class notes • 2 pages • 2023
  • Available in package deal
    • Everyday low pricing, high/low pricing etc, and pricing according to the Consumer Protection Act.
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Marketing IIB (Retail Management) Chpt.1 - The Role Of Retailing Marketing IIB (Retail Management) Chpt.1 - The Role Of Retailing

  • Marketing IIB (Retail Management) Chpt.1 - The Role Of Retailing

  • Class notes • 3 pages • 2023
  • Available in package deal
    • Functions of retailing, the retailing concept, and the total retail experience.
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Marketing IIB (Retail Management) Chpt.2 - The Retail Environment Marketing IIB (Retail Management) Chpt.2 - The Retail Environment

  • Marketing IIB (Retail Management) Chpt.2 - The Retail Environment

  • Class notes • 4 pages • 2023
  • Available in package deal
    • Types of retail landscapes, types of retail environments, and types of retailers.
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Marketing IIB (Retail Management) Chpt.4 - Location Marketing IIB (Retail Management) Chpt.4 - Location

  • Marketing IIB (Retail Management) Chpt.4 - Location

  • Class notes • 3 pages • 2023
  • Available in package deal
    • Importance of retail location, retail location principles, and principles of tenant placement.
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Marketing IIB (Retail Management) Chpt.5 - Design & Layout Marketing IIB (Retail Management) Chpt.5 - Design & Layout

  • Marketing IIB (Retail Management) Chpt.5 - Design & Layout

  • Class notes • 3 pages • 2023
  • Available in package deal
    • Key principles of store design and layout, components of store design and layout, types of store layouts, and visual merchandise presentation.
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Marketing IIB (Retail Management) Chpt.8 - Online Retailing Marketing IIB (Retail Management) Chpt.8 - Online Retailing

  • Marketing IIB (Retail Management) Chpt.8 - Online Retailing

  • Class notes • 4 pages • 2023
  • Available in package deal
    • Advantages and disadvantages, types of shoppers, and internet business models.
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  • $3.73
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