Value Chain Marketing

University of South Africa (Unisa)

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Marketing Value Chain

K. M. Makhitha

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MNM2613 _ Assignment 02 _ Semester 1 _ 2025 Introduction In an increasingly competitive and digitalised retail environment, South African businesses must employ strategic approaches to distribution, customer experience, and online marketing in order to d
Essay • 12 pages • 2025

MNM2613 _ Assignment 02 _ Semester 1 _ 2025 Introduction In an increasingly competitive and digitalised retail environment, South African businesses must employ strategic approaches to distribution, customer experience, and online marketing in order to differentiate themselves and grow. This assignment evaluates the marketing and operational strategies of Bathu, a proudly South African sneaker brand that has successfully positioned itself within a highly competitive market. This paper analys...