BEM 212

Notes for the whole semester, includes chapters 1, 2, 4, 5, 7, 8, 9, 10, 11, 14, 15

-Defines Motivation - Explains theories of motivation -factors that influence customer motivation - motivational conflicts and the effects on retailers and consumer behaviour.

This document defines Consumer attitudes and the role they have when it comes to consumer behavior and spending habits.

This document summarises Chapter 5 of BEM212 Personality. It explains the relationship between a personality and a behaviour of a consumer as well as the effect of culture namely African and Western.

This document includes a summary of the consumer decision and the processes behind them.

Summary of Chapter 9: Family and Household influences. The main functions of a family are defined, and the changes in household structures are discussed. The family or household decision-making process and influences are described. The effect of marriage on a household is defined and the reasoning behind headship and smaller family is discussed. Children and Family Decision Making and factors influencing decisions, conflict of household decisions. the family cycle and strategic marketing Applic...

This is a detailed exam pack summary of each chapter covered for BEM 212 for semester 1