Business marketing (Principles of marketing)
University Of Texas - Austin
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Exam (elaborations)
Test bank for Marketing 4th Canadian Edition by Dhruv Grewal
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---56August 20212021/2022A+
- Chapter 02 
Developing Marketing Strategies and a Marketing Plan 
 
 
Multiple Choice Questions 
 
1. Wine industry is a very competitive market. Some wineries invest in corporate social responsibility programs knowing that competitors cannot easily copy the programs. This is a good example of ______ A. defining the target market. 
B.	reducing the cost. 
C.	gaining competitive advantage. 
D.	increasing promotion. 
E.	providing outstanding customer services. 
A sustainable competitive advanta...
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