Marketing
University of Michigan
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Introduction to Marketing
- Summary • 50 pages • 2017
- $5.49
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An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.
Summary
Introduction to Marketing
Last document update:
ago
An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.
$5.49
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