MKT315

YOUR NAME:____________________________ Final Exam Strategic Tools for Marketers –Vermillion Take Home Exam Due via dropbox on 6/7 by 9:00pm You MUST have questions on exam - simply fill in your answers in a different color than blue. MUST WORK ALONE 1. How do you tie Perceptual Mapping and Conjoint Analysis together when presenting be specific? (5 pts) 2. Define Perceptual Mapping and Conjoint Analysis. (4 pts) 3. What is the problem with conventional marketing? (4 pts) Use the chart below to ...

MKT 315|Final Exam Strategic Tools for Marketers –Vermillion YOUR NAME:____________________________ Final Exam Strategic Tools for Marketers –Vermillion Take Home Exam Due via dropbox on 6/7 by 9:00pm You MUST have questions on exam - simply fill in your answers in a different color than blue. MUST WORK ALONE 1. How do you tie Perceptual Mapping and Conjoint Analysis together when presenting be specific? (5 pts) 2. Define Perceptual Mapping and Conjoint Analysis. (4 pts) 3. What is the probl...

1. How do you tie Perceptual Mapping and Conjoint Analysis together when presenting be specific? (5 pts) To solve a marketing problem such as when company wants to increase market share, we use two marketing tools perceptual mapping and conjoint analysis. Perceptual mapping will help us identify attributes that need to be enhanced in order to reach our desired positioning and conjoint analysis will calculate market share and help us determine its market barrier. 2. Define Pe...