Enterprise Strategy

Enterprise Strategy is an option module for students studying Accounting and Finance. This document covers: lecture notes on strategic implementation, the implementation process, how to achieve the objectives, resource allocation, monitor and control progress, alternative ways of implementing strategy, strategic planning, PESTEL, a perspective approach to the management of change. The seminar notes covers a case study on Sony - contains answers to questions on the pros and cons of Hirai’s stru...

Enterprise Strategy is an option module for students studying Accounting and Finance. This document covers: lecture notes on Internationalisation/International Strategy, international and global strategy, drivers of internationalisation - market drivers, cost drivers, competitive drivers, government strategies, Porter's Diamond, global sourcing, the global-local dilemma, export strategy, transnational strategy, multi-domestic strategy, competitive characteristics (market selection), the stage...

Enterprise Strategy is an option module for students studying Accounting and Finance. This document covers: lecture notes on strategic evaluation and selection, Evaluation criteria for strategic options, Suitability (SWOT analysis), validity, feasibility, business risk, international considerations, Prioritising Criteria, commerical organisations, different viewpoints within the organisations, a perspective approach. The seminar notes covers a case study on ITV broadcasting television network wh...