Marketing and Management MST

This is an comprehensive summary of the MST study books (Marketing Management, Kotler & Keller and Fundamentals of Management, Robbins, Cenzo & Coutler). It contains all the chapters needed for the exam for BBC 1st year students in Wageningen (Marketing: 1 t/m 22 , Management: 1 t/m 7 9 t/m 15).

Summary of the book Marketing Management by Kotler (chapter 1 to 4).

summary of the book 'fundamentals of management'. The entire book is incorporated in it, including images and tables / graphs.

Summary of the management part of the Marketing & Management course (MST). The summary contains H1 / m H15 of the book "Stephen Robbins, David De Cenzo, Mary Coulter (2014) Fundamentals of Management:. Global Edition, 9th Edition, Pearson ISBN 9781292057033.". H8 is missing, because it was not in our exam material. The summary is as short as possible, but nothing is missing.

Summary of the book Fundamentals of Management for the MST course of the first year BBC, period 2