UEC 31306 Consumer Decision making

Summary of all the literature (book, articles, videos) + all the lecture notes + practice questions (active recall)

This document contains all the important points of the lectures of the course Consumer Decision Making. Everything is clearly organized in bullet points and per college among each other. This summary/notes gave me a 7.5.

This is a comprehensive summary of all 12 chapters of the book 'Judgment in Managerial Decision Making (8th edition). And I added summaries of 12 scientific articles: 'Van Helen & Pieters (2017) ', 'Macdonald & Sharp (2000)', 'Furham & Boo (2011) ', 'Purnhagen & Van Herpen (2017)', 'Schwartz et al. (2002) ', 'Pham (2014)', 'Miles & Scaife (2003) ', 'Shalvi et al. (2011)', 'Read & From Leeuwen (1998) ', 'Abrahamse et al. (2005)', 'Handgraaf et al. (2018) ', 'Isenberg (1986...

These are an extensive note of the 11 lectures of the course Consumer Decision Making in English.

Complete summary of the book chapters (Judgement in Managerial Decision Making) and the articles needed for the exam.

Literature summary for the course UEC-31306 Consumer Decision making. Based on the book Judgement in Managerial Decision Making.