MCB 20806 Principles of Consumer Studies

An abbreviated summary that covers all important parts of the course, provided they are mentioned in the lectures. Quick to read and therefore easy to learn!

Summary of the lectures and core articles of Wageningen University's MCB 20806 Principles of Consumer Studies.

Summary of the lectures and core articles of Wageningen University's MCB 20806 Principles of Consumer Studies.

Summary of the lectures and notes of pre-reading 1, post-reading 1 and pre-reading 2

Summary book Consumer Behaviour by Isabelle Szmigin, chapter 3, 4, 6, 8, 9, 10. Course Principles of Consumer Studies 20806

Summary lectures Principles of Consumer studies Learning goals o Explain the major concepts, theories and models of consumer science as treated in the study materials and the lectures; o Apply the major concepts, theories and models of consumer science as treated in the study materials and the lectures in analyzing a consumer studies problem; o Explain the various levels of analysis of consumer behaviour – like individual, household, group, gender – and their interdependency in expla...

Summary of MCB-20806. The lectures and consequently the corresponding book can be found in this summary. I've heard that the information in this summary is a little bit outdated.

Summary of the readings in the course Principles of Consumer Studies (MCB20806 - 2020) at Wageningen University. Some articles a bit more extensive than others, all important parts noted.

Lecture summary of the course Principles of Consumer Studies (MCB20806 - 2020) at Wageningen University (WUR). Some slides included as examples to give an extensive overview.