MCB Principles of Consumer Studies

Een samenvatting van de hoofdstukken 3, 4, 6, 8 & 1o van het boek Consumer behaviour, Isabelle Szmigin & Maria Piacentini (second edition). Dit zijn de hoofdstukken die behandelt zijn in de colleges bij het vak MCB (principles of consumer studies).

Literature for MCB20806 - Principles of consumer studies at Wageningen University. Summary of the following articles: - Co-creation experiences: The next practice in value creation - Social classes and lifestyle - The group self - Vaping as a social practice - Consumer heterogeneity in the willingness to pay for local and organic food - Spatial consumer behaviour in small and medium-sized towns - An introduction to Pierre Bourdieu’s key theoretical concepts - To be or not to be unique...

Summary of Consumer Behaviour - Isabelle Szmigin, Maria Piacentini. Chapter 4, 6, 8, 9, and 10 Literature for MCB-20806 - principles of consumer studies

The key points of all the 29 articles for the course Principles of Consumer Studies, MCB. I've also uploaded a summary, these are the key points from that summary for all the articles.

Complete summary of the 29 articles for the course Princples of Consumer studies summary of all the knowledge clips. Made 23rd of October 2018.

A summary of all the material needed in the course 'Principles of Consumer Studies' at the Wageningen University. The document contains summaries of the clips that you have to look as preparation for the course, the literature that has to be read per lecture and the lectures themselves.

A summary of the concepts of the course Principles of Consumer Studies MCB-20806. Written in the year 2016/2017