Consumer behaviour: concepts and research methods

This document contains a brief summary of the MCB30306 course. Note: this summary contains the most important and difficult concepts. It is particularly useful to use shortly in advance or in time. My account has a bundle where you get this short summary for free with the long summary.

This document contains a complete summary of all Consumer Behaviour & Research Methods courses (MCB30306). Note: there is also a bundle from me that includes a short summary for free for the same price. You can use it to review the most important and difficult concepts again on the day itself!

contains lecture notes + accompanying powerpoints slides to clarify where necessary

Lecture summary of the course Consumer Behaviour: Concepts and Research Methods (MCB30306 - 2020) at Wageningen University (WUR). Some slides and models included as examples to give an extensive overview.

This overview is based on the outline of the course. For each theory within consumer behavior, a research method is discussed. Below you can find the theories, along with their research method, that are discussed in this course, and that you can find in this document. The theory and research method are discussed on the same page, next to each other. Disclaimer: this document contains a general overview of the course (mainly based on the lectures), it is not a detailed summary! The following t...

Summary of all reflection lectures with all important topics and questions of the course Consumer Behaviour: Concepts and Research Methods (MCB30306).

This is a summary of the literature of the course MCB30306 Consumer behaviour: concepts and research methods. This course is given in the fifth period at the Wageningen University. During the period I will keep updating the file with new summaries of the articles and chapters. You will get a notification when there is a new version. You can download the new versions for free when you have purchased it! On the first page of the document you can see the details of the chapters and articles that a...

College aantekeningen MCB30306. Uitgebreid geschreven.