Advanced marketing and management

All slides including notes with comments by Frans Verhees.

This document contains a summary of all Management Colleges for the course BMO21306 (Wageningen University)

This document contains a summary of all marketing colleges in the BMO21306 course (Wageningen University)

In this document you will find the full summary of the exam material in the Advanced Management and Marketing course (BMO-21306). The summary, like the exam, consists of two parts, namely the management part (summarizing Fundamentals of Strategy) and the marketing part (summarizing Marketing Models: Multivariate Statistics and Marketing Analytics). These two books form the exam material.

This is a comprehensive summary of the book Marketing Models for the course Advanced Marketing and Management. Chapters 1,2,3,4,6,7 and 9 are summarised.

Here are my extensive notes of the lectures of the course Advanced Marketing and Management. I added multiple images from the powerpoints. It contains 6 lectures of marketing, 6 lectures of management and finally 4 guest lectures, such as Grodan, Mondelez, Microsoft and EBRD.

Summary of lectures Advanced Marketing and Management