Marketing 1

Vrije Universiteit Amsterdam (VU)

Here are the best resources to pass Marketing 1. Find Marketing 1 study guides, notes, assignments, and much more.

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Principles of Marketing

Dr. Philip T. Kotler, Gary Armstrong

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Summary Principles of Marketing, Global Edition, ISBN: 9781292341132 Marketing 1 (E_EBE1_MRKT1)

Summary Principles of Marketing, Global Edition, ISBN: 9781292341132 Marketing 1 (E_EBE1_MRKT1)
Summary • 12 pages • 2022

Summary Principles of Marketing, all information needed for the midterm is here, everything from the slides and lectures to the book. This document is all you need to get a good grade from Marketing 1 midterm.

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Samenvatting Marketing 1 (E_EBE1_MRKT1)
Summary • 17 pages • 2022

Gedetailleerde samenvatting van alle gegeven lectures Marketing 1 in studiejaar 2021-2022. Bij het maken van deze samenvatting is het boek 'Principles of Marketing' (ISBN: 1132) gebruikt, zoals aangeraden door de lecturer

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Marketing 1 lecture notes and summary of the principles of marketing

Marketing 1 lecture notes and summary of the principles of marketing
Class notes • 36 pages • 2021

A detailed summary of all the lectures on Marketing 1. It contains all the mandatory subjects for the exam. There are a lot of pictures in the document to help you understand the subjects through examples or drawn graphs. All concepts have been written out. The book Principles of Marketing the 18th edition is used, the notes contain the chapters: 1, 2, 3, 4, 7, 8, 9, 10, 11, 12, 14, 15, and 16.