Marketing and Persuasive Communication

Marketing and Persuasive communication; including lecture notes, chapter notes, lecture coments, practice questions and more

Lecture notes for the MPC at the VU. Lectures 12 and 13 are missing, but the rest is present with important concepts from the literature!

This is a complete summary of the course material for Marketing and Persuasive Communication (MPC). It includes summaries of the articles and book + lecture notes. Moreover, the models are all illustrated with pictures, as well as other figures that might be of interest.

Clear, clear and complete notes

Including summaries and notes for all course materials. Supporting visuals are included.

College notes MPC 2021/2022 MPC 2nd year communication science VU

Samenvatting van Perloff - Dynamics of persuasion. Vak: Marketing and Persuasive Communication

Lecture notes + practice questions

This is a summary of the course in the 2nd year of the bachelor. It contains all the slides, pictures, graphs, examples and all my notes from the courses. I had 36 out of 40 questions correct on the exam.

This is a full English summary you need for the exam for the Marketing & Persuasive Communication (MPC) course at the VU for the 2nd year Communication Science. I summarized the entire book, and then inserted the lecture notes. In short, the summary consists of the book (chapter 1-13) and the college notes. I've completed the course with an 8.