Cross cultural marketing

Cross Cultural Marketing, Summary / Cheatsheet all exam relevant material, VU, International Business Administration, Year 1

Cross Cultural Marketing, All lecture notes & Exam Relevant Material, VU, International Business Administration, Year 1

Summary Cross Cultural Marketing International Business Administration

Full summary of the lectures of the Cross Cultural Marketing course, given in year 1 of IBA at VU.

This summary summarises all of what there is to know about the course of Cross-cultural marketing. It covers the content of all lectures and tutorials with additional notes and explanations. In addition, it includes multiple explained exercises that not only help you understand the theory of the course but also help you prepare for the exam!

This is an in-depth article which contains the content for all lectures 1-9 of Cross Cultural Marketing, specifically made for IBA students at the VU. The article touches upon examples, extra information, and essential terms and concepts given by the CCM lecturer, Ingmar Leijen. It is based upon exam content.

Summary of course lectures

A complete summary of the lectures and book of marketing.

Detailed summary --> Marketing: an Introduction, 4th edition. Written in the academic year 19/20. Language summary: English (request for a Dutch version is possible) Chapters 1, 2 and 3 are covered. The subsections of the summary are in accordance with the subsections of the book (chronological order). All terminology is covered. The most important exhibitions are incorporated, if not: the exhibition number is mentioned in any case. Feedback would be highly appreciated. Request for a more brief...

It includes books Masterson :chapter 1-12, De Mooij: Chapter 1,3,4,6,8,9,11. It is new book required from 2019.