Marketing en Persuasieve Communicatie

Summary of chapters 1 to 13 of “Dynamics of Peruvian communication” by Perloff, and chapters 2, 3, and 12 by Kardes. For the course 'marketing and Persuasive Communication' at the VU, 2nd year Communication Science Bachelor course.

This document concisely summarizes all the relevant aspects for the Exam in S_MPC (Marketing and Persuasive Communication) at the Vrije Universiteit Amsterdam. It includes all the lectures, all articles and a 2hrs summary that was included in the course material. The document is good for preparing for the exam and covers all relevant topics. It has a table of content which makes it easy to find all the content covered in weeks 1-6.

All lecture notes from the course Marketing & Persuasive Communication at the Vrije Universiteit Amsterdam

Deze samenvatting bevat alle stof voor het vak Marketing en Persuasieve Communicatie. Alle artikelen en het boek zijn samengevat. Daarbovenop zijn van de besproken modellen afbeeldingen toegevoegd net zoals van andere eventuele belangrijke figuren.

Lectures notes 1 to 18 + Perloff quiz questions. In addition, the practice exam has been partially covered and included in the notes.

Quiz questions for the course Marketing and Persuasive Communication. Very useful, I really recommend it!!

All 17 lectures by Ivar Vermeulen and Philip Masur. Marketing and Persuasive Communication (MPC) 2020, Vrije Universiteit Amsterdam. Written in English.

Summary of all the articles for the course 'Marketing and Persuasive Communication'