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Interactive Marketing

Vrije Universiteit Amsterdam (VU)

Here are the best resources to pass Interactive Marketing. Find Interactive Marketing study guides, notes, assignments, and much more.

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IM - Online Marketing Action Plan

  • IM - Online Marketing Action Plan

  • Essay • 54 pages • 2012
  • Full case IM
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Introducing a Social Perspective in Avatar Theory: the Influence of Avatar Type on Customer Trust through Perceived Social Presence Introducing a Social Perspective in Avatar Theory: the Influence of Avatar Type on Customer Trust through Perceived Social Presence

  • Introducing a Social Perspective in Avatar Theory: the Influence of Avatar Type on Customer Trust through Perceived Social Presence

  • Essay • 18 pages • 2011
  • Available in package deal
    • Literature on the role of avatars in the retail environment is lacking a social perspective. This research introduces social presence theory to analyze to which extent different avatar types increase the socialness of the online shopping experience.
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Impact of Product Presentations on Impulsive Buying Behavior

  • Impact of Product Presentations on Impulsive Buying Behavior

  • Case • 14 pages • 2011
  • Characteristics and influences of different product presentation formats has been widely discussed, hence, empirical research about the possible stimulation of a consumer’s purchase impulsiveness are limited.
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