Theories of Marketing 6314M0185Y

Summary slides and articles: Theories of Marketing UvA 6314M0185Y Last document update:   ago

This is a summary of Theories of Marketing of the Business Administration master Marketing in a Digital Age, written in semester 1, 2018. It is a summary of all the lecture notes including a summary of all the articles. It is a neat summary explaining the core of each article and its main results instead of explaining the methods used. It is placed in a logical order using some colors to show the interlinkages between concepts and articles.