Strategy and Marketing Theory in the Creative Industries
Universiteit van Amsterdam (UvA)
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Summary of all obligatory literature for the Strategic Management and Marketing Theory in the Creative Industries course
- Summary • 87 pages • 2022
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This document contains a detailed summary of all the obligatory literature in the course Strategic Management and Marketing Theory in the Creative Industries at the Master of Business Administration UvA - entrepreneurship and management in the creative industries track: 
 
Contents 
 
Week 1: introduction	 
 
Constructing clarity in theories of management and organization, Suddaby (2010)	 
 
Getting counted: markets, media, and reality, Kennedy (2008)	 
 
Ecological approaches to organizations, ...
These are all my lecture notes and articles summarized together.
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Strategy and Marketing Theory in the Creative Industries Lecture notes
- Class notes • 37 pages • 2019
- Available in package deal
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Strategy and Marketing Theory in the Creative Industries all lecture notes. Since the exam will be an open book one, you can bring these notes to the exam.
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Strategy and Marketing Theory in the Creative Industries Articles Summary
- Summary • 34 pages • 2019
- Available in package deal
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- $5.98
- 3x sold
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Strategy and Marketing Theory in the Creative Industries all articles summarized. Since the exam will be an open book one, you can bring these notes to the exam.
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