Marketing Management

Final report of Marketing Management Organic Hops assignment. Graded with 8.5

An extensive summary containing all of the academic articles on the requested reading list in the Marketing Management Pre-Master course. Final exam grade 8.

Table of contents: Marketing management as a business process Key article take-aways On consumer beliefs about quality and taste – Spiller and Belogova (2016) What makes it green? The role of centrality of green attributes in evaluations of the greenness of products – Gershoff and Frels (2015) Are multi-channel customers really more valuable? The moderating role of product category characteristics – Kushwaha and Shankar (2013) The impact of different touchpoints on brand c...

Chapter 1 Defining Marketing for the New Realities 1) Which of the following statements about marketing is TRUE? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is not needed in an Internet-fueled environment. E) It is seldom used by nonprofit organizations. Answer: B Diff: 1 LO: 1.1: Why is...

Summary of all the mandatory articles of Marketing Management

This summary includes previous exam questions, article summaries, most essential topics and processes involved in Marketing and 5 steps approach toward every article explained in class which is very useful for the final exam. I got 8.5 on the exam by studying from this summary

Premaster Business Administration University of Amsterdam (UvA). Summary for the Marketing Management course, elaborated as it is tested at the end of the course (in increments of 5 sentences). Created by the whole class (together to prepare for the exam). Contains 9 different articles (quickly and conveniently summarized by the essence of the article, the results and where this is reflected in the marketing process).

A very thorough summary of the book 'A Framework for Marketing Management' by Kotler & Keller. 6th Edition/ Global edition. Chapters 10, 11, 12, 13, 14, 15, 16, 17 and 18 are covered in this summary.

This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method The articles are: DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63 Spiller & Belogolova(2016). On Consumer Beliefs ab...