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Social Influence

Universiteit Utrecht (UU)

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Summary of all the lectures of the Social Influence course - Master SHOP

  • Summary of all the lectures of the Social Influence course - Master SHOP

  • Summary • 20 pages • 2022
  • Exhaustive summary of all the lectures, including the topics: - Regulatory focus - Resistance - Cialdini's principles - Consumer well-being - Values and morality - Generations - Targeting - Word of Mouth
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