Social influence, public communication and advertising

Universiteit Utrecht (UU)

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SIPA - All lectures for the exam - Fully typed out (Social Influence, Public Communication and Advertising)
  • SIPA - All lectures for the exam - Fully typed out (Social Influence, Public Communication and Advertising)

  • Class notes • 36 pages • 2020
  • Fully typed out document of lectures 1, 2, 3 and 5 (exam material) for Social Influence, Public Communication And Advertising (SIPA). Lecture 1: (Dis)trust and resistance; The human parking brake. Lecture 2: Social heuristics; mechanics of human decision-making (Cialdini). Lecture 3: Motivation and well-being; Understanding human values. Lecture 5: Groups and identities; customizing the message.
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Extensive summary of the articles of Social Influence, Public Communication and Advertising (SIPA) Extensive summary of the articles of Social Influence, Public Communication and Advertising (SIPA)
  • Extensive summary of the articles of Social Influence, Public Communication and Advertising (SIPA)

  • Summary • 35 pages • 2020
  • Extensive summary of all the articles required for the course Social Influence, Public Communication and Advertising (SIPA). The articles included in this summary are: - Scholer et al. (2020) - Berger (2020) - Cialdini (2001) - Huta (2016) - Schwartz (2012) - Matz et al (2017) - Berger (2014)
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65 (Selfmade)Test Questions on the Lectures and Literature (with Answers) 65 (Selfmade)Test Questions on the Lectures and Literature (with Answers)
  • 65 (Selfmade)Test Questions on the Lectures and Literature (with Answers)

  • Other • 13 pages • 2019
  • This document contains 65 open end questions and answers on the literature and lectures of Social influence, Public Communication and Advertising (SIPA).
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Summary lectures - social influence, public communication and advertising (incl. Cialdini)
  • Summary lectures - social influence, public communication and advertising (incl. Cialdini)

  • Summary • 14 pages • 2018
  • Available in package deal
  • This summary includes the lectures of the course social influence, public communication and advertising 2018/2019 at the Utrecht University. This summary provides an overview of the lectures given by M.A. Strick.
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Summary literature - social influence, public communication and advertising (incl. Cialdini) Summary literature - social influence, public communication and advertising (incl. Cialdini)
  • Summary literature - social influence, public communication and advertising (incl. Cialdini)

  • Summary • 29 pages • 2018
  • Available in package deal
  • This summary include the literature of the course social influence, public communication and advertising 2018/2019 at the Utrecht University. This clear summary provides an overview with the core concepts of the most important theories. It includes Cialdini Influence: Science and practice and six articles (Berger, J., 2014; Knowles, E.S., & Riner, D.D., 2007; Friese, M., Wänke, M., & Plessner, H., 2006; Matz, S. C., Kosinski, M., Nave, G. & Stillwell, D. J., 2017; Moyer-Gusé, E., 2008; Gass, R...
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