Digital Marketing for Networked Businesses

Elaborate summary of all mandatory to read articles. Can be used for the course Digital Marketing for Networked Business for the second year (third module, called module 7) of the program International Business Administration at the University of Twente. Contains all articles specified by the professors. Can also be used for other studies at other universities using the same articles.

Elaborate summary of the book Digital Marketing, Strategic Planning & Integration. Can be used for the course Digital Marketing for Networked Business for the second year (third module, called module 7) of the program International Business Administration at the University of Twente. Contains chapters 1, 2, 3,4, 5, 6, 9, 11, 12, 13 and 14. Can also be used for other studies at other universities with the same book.

Elaborate summary of the book Digital Marketing, Strategic Planning & Integration and related articles. Can be used for the course Digital Marketing for Networked Business for the second year (third module, called module 7) of the program International Business Administration at the University of Twente. Contains chapters 1, 2, 3,4, 5, 6, 9, 11, 12, 13, 14 and related articles. The articles are specified by the professors of this module and exam material. Can also be used for other studies at ot...

This is a complete summary of all the chapters (Book: Internet Marketing. Integrating Online and Offline Strategies) relevant for the exam for the course Digital Marketing)

Extensive summary of the book. No need to read the book anymore!