Advertising and Marketing Psychology

Universiteit Twente (UT)

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The Psychology of Advertising

Bob M. Fennis, Wolfgang Stroebe

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Summary The psychology of advertising (Fennis & Stroebe 2nd edition)

Summary The psychology of advertising (Fennis & Stroebe 2nd edition)
Summary • 21 pages • 2018

A concise summary of chapter 2 to 8. The summary has a maximum of 4 pages per chapter. Each chapter starts with a keywords section. Important concepts are italic and bold. Tables and photos with distinctive colors make it easier to remember everything.