psychology of advertising

Summary of the book “The Psychology of Advertising” by Fennis & Stroebe. For the eponymous course of the Bachelor Psychology at Leiden University.

Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.

This is a summaryof the course Psychology of Advertising at Leiden University. All chapters of the book Psychology of Advertising by Fennis & Stroebe are included. Also the guest lecture of Cees Wijnnobel.

Summary of all lectures, a total of 7 lectures were given. This is done in English because the questions on the exam are also English.

Clear and well written summary of all the lectures of Psychology advertising 2019. Everything you need to know for the exam is in this document.

Notes from the second lecture in English

Aantekeningen eerste college in het Engels

Overview of text of all college slides, concise explanations and images of the most important models. Largely in English, here and there Dutch explanations.