Marketing Communicatie

All compulsory papers for marketing communication 23/24

Summary for the course Marketing Communication. The summary contains lecture notes, a summary of the book, and a summary of the compulsory papers. With these summaries, I scored an 8.2 on the exam.

Summary of all lectures + Short discription of the compulsory articles.

All lectures and interactive lectures 2024 marketing communication

Clear summary of the 4 chapters needed for the test. Describes in a clear and extended way the necessary points.

Marketing Communications: A European Perspective (Sixth edition) Summary of chapters: 3 - How marketing communications work 4 - Marketing communications planning 7 - Media planning 13 - Measuring campaign effectiveness

A summary of all the mandatory papers of the Marketing Communication course at Tilburg University. PLEASE NOTE: these are not full paper reviews, but it contains the main DV's, IV's, results and setup per paper (I don't believe much more information is needed for the exam).

A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 6/7: Media planning Chapter 12/13: Measuring Campaign effectiveness REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.

This document is a summary of all Compulsory Academic Papers of Marketing Communication.