Tilburg University · Liberal Arts and Sciences · Strategy and Marketing

Here are the best resources to pass Strategy and Marketing at Tilburg University. Find Strategy and Marketing study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Liberal Arts and Sciences at Tilburg University.

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Literature summary Strategy & Marketing, 2016
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This summary extensively discusses the required readings for the Strategy & Marketing course, as given in 2016 to the Liberal Arts & Sciences students at Tilburg University. The articles summarized in this summary are: 1. Porter: What is Strategy? 2. Collins & Porras: Building your Company’s Vision. 3. Gadiesh & Gilbert: Transforming Corner-Office Strategy into Frontline Action. 4. Brown & Dacin: Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Su...

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  •  • 44 pages • 
  • by joshuapaas • 
  • uploaded  30-03-2016
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