Tilburg University · Liberal Arts and Sciences · Strategy and Marketing

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Literature summary Strategy & Marketing, 2016
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This summary extensively discusses the required readings for the Strategy & Marketing course, as given in 2016 to the Liberal Arts & Sciences students at Tilburg University. The articles summarized in this summary are: 1. Porter: What is Strategy? 2. Collins & Porras: Building your Company’s Vision. 3. Gadiesh & Gilbert: Transforming Corner-Office Strategy into Frontline Action. 4. Brown & Dacin: Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Su...

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  •  • 44 pages • 
  • by joshuapaas • 
  • uploaded  30-03-2016
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