Tilburg University · Algemene Cultuurwetenschappen · Business research techniques (320087B6)

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Business Research Techniques Summary Book and Papers 2016-2017
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Summary of the book "Research Methods for Business: A Skill Building Approach" for the course Business Research Techniques (Pre-Master Tilburg University). In addition, summaries of the following papers (academic year 2016-2017) are included: 1. External Archival Research - The Use of Archival Proxies in Strategic Management Studies: Castles Made of Sand? 2. Internal Archival Research - Customers as Assets 3. Big Data - The Parable of Google Flu: Traps in Big Data Analysis

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  • Summary
  •  • 28 pages • 
  • by thomastenhacken • 
  • uploaded  29-12-2016
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