1ZM11 Marketing & Innovation

Summary of the articles that are discussed in the final exam

A summary of all articles discussed and relevant in the course of 1ZM11 - Marketing and Innovation for the master track Innovation Management in Industrial Engineering / Technische Bedrijfskunde given at the Eindhoven University of Technology.

This is a summary of all in-class lectures and all video lectures of the course 1ZM11 - Marketing and Innovation, given at the Eindhoven University of Technology (TU/e) in the academic year 0f 2022-2023 for the Innovation Management track of the master Industrial Engineering (Technische Bedrijfskunde).

A concise summary of ALL articles for the Marketing and Innovation (1ZM11) exam. The summary is based on the research questions of each article to immediately understand the main objectives of the articles.

Overview of the articles and lectures, made to get a better understanding of the concepts as a whole rather than seperate lectures and articles

Summary of all the articles of the 2021/2022 course Marketing and Innovation

Summary of video lectures from Marketing and Innovation (1ZM11). This includes written summary of the concepts as well as screenshots of the most essential concepts and frameworks.

Perfect to practice your knowledge a day before the exam!

Articles and lecture slides summary

This paper summarizes all 21 articles for the course Marketing & Innovation (1ZM11) for the Master Innovation Management at University of Technology Eindhoven in the year 2017-2018. It covers the following articles: 1. Arts, J. W., Frambach, R. T., & Bijmolt, T. H. (2011). Generalizations on consumer innovation adoption: a meta-analysis on drivers of intention and behavior. International Journal of Research in Marketing, 28(2), 134-144. 2. Chang, W., & Taylor, S. A. (2016). The effectiveness o...