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  3. Buying Behavior & Innovation (1ZV20)

Buying Behavior & Innovation

Technische Universiteit Eindhoven (TUE)

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Consumer Behaviour

Consumer Behaviour

Leslie Kanuk, Havard Hansen

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Summary 1ZV20

  • Summary 1ZV20

  • Package deal • 2 items • 2020
  • All mandatory study material for the course 1ZV20 - year 2019/2020
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Summary mandatory articles 1ZV20

  • Summary mandatory articles 1ZV20

  • Summary • 17 pages • 2020
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    • Summary for mandatory articles 1ZV20. Includes a summary of the following articles: • Jeff Bray: Consumer Behaviour Theory: Approaches and Models • Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 69-81. • Wikipedia: Mere Exposure Effect • Hoyer, MacInnis, and Pieters - Low effort choice • Peter and Olson - Means-end chain • Kardes, Cline, and Cronley - Heuristics • Wänke, Michaela, G...
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Summary Consumer Behaviour: A European outlook (2nd ed.) Summary Consumer Behaviour: A European outlook (2nd ed.)

  • Summary Consumer Behaviour: A European outlook (2nd ed.)

  • Summary • 16 pages • 2020
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    • Summary of Schiffman, L.G., Kanuk, L.L., and Hansen, H. (2012). Consumer behavior: A European outlook. Second Edition. Pearson Education Limited. ISBN 978-0-273-73695-0. Includes Chapters: 1, 2, 3, 4, 7, 8, 9, 15, 16.
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