Marketing

This summary covers chapters 8,9,10,11,12,13,14,15,16,17&18. This summary was made for the first year of international business and the second part of marketing (quarter 3).

In het document worden de hoofdstukken 1,2,3,5,6,7 + 19&20 behandeld. Dit is de lesstof van het vak marketing van de opleiding International business. Deze samenvatting kan gebruikt worden voor het eerste gedeelte van Marketing dat gegeven wordt in jaar 1.

A complete summary of the Principles of Marketing marketing book

Summary principles of marketing, Kotler chapters 1 t/m3 5 t/m 7 19-20. Everything you need to know for Marketing first semester.

Summary principles of marketing, Kotler chapter 8-18

This is a summary of the material you need to know for your first marketing exam. All information is clearly and directly explained. Pictures have also been used to make the information even clearer.

Summary of chapters 16 and 17 of the book: Principles of Marketing

Summary of chapters 8, 9, 10, 11, 12, 13, 14, 15, 16, 17 & 18 of the book: Principles of Marketing

Summary of chapters 1, 2, 3, 5, 6, 7, 19 & 20 of the book: Principles of Marketing