Rijksuniversiteit Groningen (RUG) • Marketing
Latest uploads for Marketing at Rijksuniversiteit Groningen (RUG). Looking for Marketing notes at Rijksuniversiteit Groningen (RUG)? We have lots of notes, study guides and study notes available for Marketing at Rijksuniversiteit Groningen (RUG).
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Courses Marketing at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of Marketing at Rijksuniversiteit Groningen (RUG)
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Behavioral decision making 1
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Behavioural Decision making EBB104A05 9
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Business Research Methods EBS001A10 5
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Consumer Psychology 1
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Contemporary studies EBB098A05 1
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Contemporary Theories EBB098A05.2020-2021.2B 9
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Contemporary Theories on B&M EBB098A05 2
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Digital Marketing 5
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Digital marketing analytics EBB105B05.2020-2021.1B 10
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Human Resource Management EBB617B05 8
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Human Resource Management B&M 1
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Human Resource Management B&M EBB617B05 EBB617B05 4
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Intro to HRM 1
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Marketing Communication 1
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Marketing Research EBB085A05.2020-2021.2A 12
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Mathematics 1
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Organisational Theory & Design 1
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Organization Theory and Design for Pre-MSc EBS003A05 2
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Organizational Theory and Design EBS003A05 11
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Retail marketing 1
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Statistics EBS001A10.2020-2021.1B 2
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Strategic Management EBB649C05 7
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Strategic Marketing 3
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Strategy & Innovation Management 19
Popular books Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Latest notes & summaries Rijksuniversiteit Groningen (RUG) • Marketing
Summary Customer Models
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- • 47 pages's •
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Rijksuniversiteit Groningen•Customer Models
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Summary Customer Models
Summary Marketing Communication
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- • 26 pages's •
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Rijksuniversiteit Groningen•Marketing Communication
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Summary Marketing Communication
Summary Customer Management

Including all lectures and all articles.
- Summary
- • 50 pages's •
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Rijksuniversiteit Groningen•Customer Management
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Summary Customer Management

Including all lectures and all articles.
Summary of all lectures of Digital Marketing Intelligence
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- • 55 pages's •
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Rijksuniversiteit Groningen•Digital Marketing Intelligence
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Summary of all lectures of Digital Marketing Intelligence
Summary of all Franchising articles in 2018. The summary includes also the new articles they added in the course. They are ordered by lecture according to Course Brochure and they have a direct relation with the slides. 
I studied this document combined with the slides and it was enough for me to achieve a high score in the exam.
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- • 21 pages's •
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Rijksuniversiteit Groningen•Franchising
Preview 3 out of 21 pages
Summary of all Franchising articles in 2018. The summary includes also the new articles they added in the course. They are ordered by lecture according to Course Brochure and they have a direct relation with the slides. 
I studied this document combined with the slides and it was enough for me to achieve a high score in the exam.
Summary of Consumer Psychology Papers in Semester 2B 2018. They are ordered by lecture according to Course Brochure. I studied this document combined with the slides and it was enough for me to achieve a high score in the exam.
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- • 12 pages's •
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Rijksuniversiteit Groningen•Consumer Psychology
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Summary of Consumer Psychology Papers in Semester 2B 2018. They are ordered by lecture according to Course Brochure. I studied this document combined with the slides and it was enough for me to achieve a high score in the exam.
Review of all Lectures and Literature
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- • 81 pages's •
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Rijksuniversiteit Groningen•Brand & Product Management
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Review of all Lectures and Literature
Literature Review of 
1.	Caves, R.E. & W.F. Murphy (1976), Franchising: Firms, Markets, and Intangible Assets, Southern Economic Journal, vol. 42(4), 572-586

2.	Combs, J.G., and Ketchen Jr. D.J. (2003), Why Do Firms Use Franchising as an Entrepreneurial Strategy? Journal of Management, vol. 29(3), 443-465. 

1.	The Franchisee Manual, Australian Competition & Consumer Commission, downloadable through https://www.accc.gov.au/publications/the-franchisee-manual

2.	M.J. Brand and E.P.M. Croonen (2...
- Summary
- • 89 pages's •
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Rijksuniversiteit Groningen•Franchising
Preview 4 out of 89 pages
Literature Review of 
1.	Caves, R.E. & W.F. Murphy (1976), Franchising: Firms, Markets, and Intangible Assets, Southern Economic Journal, vol. 42(4), 572-586

2.	Combs, J.G., and Ketchen Jr. D.J. (2003), Why Do Firms Use Franchising as an Entrepreneurial Strategy? Journal of Management, vol. 29(3), 443-465. 

1.	The Franchisee Manual, Australian Competition & Consumer Commission, downloadable through https://www.accc.gov.au/publications/the-franchisee-manual

2.	M.J. Brand and E.P.M. Croonen (2...
Lectures 2018
- Summary
- • 49 pages's •
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Rijksuniversiteit Groningen•Franchising
Preview 4 out of 49 pages
Lectures 2018
Summary Lectures 2017/2018
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- • 62 pages's •
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Rijksuniversiteit Groningen•Marketing and Well-being
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Summary Lectures 2017/2018