Marketing Research Methods

Rijksuniversiteit Groningen (RuG)

Here are the best resources to pass Marketing Research Methods. Find Marketing Research Methods study guides, notes, assignments, and much more.

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Marketing research Summary/exam preparation
  • Marketing research Summary/exam preparation

  • Summary • 39 pages • 2024
  • This document prepares you for the marketing research method exam. It is a summary from lectures, books and old exams which were provided. Additionally, the information in this summary goes beyond the material provided. As a result it is the perfect preparation to pass the exam easily.
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Summary  Marketing Research Methods
  • Summary Marketing Research Methods

  • Summary • 73 pages • 2023
  • Full Summary Marketing Research Methods. Others that have used this document have all passed the course easily. The document includes the lecturers information on all the mandatory topics.
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MRM summary all relevant materials
  • MRM summary all relevant materials

  • Summary • 105 pages • 2023
  • All the materials for the exam. 7 as end grade, only by learning this summary.
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Marketing Research Methods Summary Marketing Research Methods Summary
  • Marketing Research Methods Summary

  • Summary • 56 pages • 2022
  • Complete summary of Marketing Research Methods
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Summary marketing research methods - all exam material Summary marketing research methods - all exam material
  • Summary marketing research methods - all exam material

  • Summary • 82 pages • 2022
  • An extensive summary of all the exam material for the course 'marketing research methods', given at the RUG as part of the MSC marketing management. The summary is extensive and therefore, you don't need to buy or read the materials yourself. Good luck with studying for the exam!
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Samenvatting lecture 1 tm 9 Marketing Research Methods
  • Samenvatting lecture 1 tm 9 Marketing Research Methods

  • Summary • 50 pages • 2022
  • Summary of lecture 1 tm lecture 9. Here and there some explanation in Dutch.
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Marketing Research Methods - Samenvatting
  • Marketing Research Methods - Samenvatting

  • Summary • 21 pages • 2020
  • Complete summary of the course Marketing Research Methods (2019/2020), written in English. With notes of all lectures. Also useful for the tutorials.
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Overview of statistics used in Marketing Research Methods Overview of statistics used in Marketing Research Methods
  • Overview of statistics used in Marketing Research Methods

  • Summary • 4 pages • 2020
  • This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.
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Marketing Research Methods - Lectures Summary Marketing Research Methods - Lectures Summary
  • Marketing Research Methods - Lectures Summary

  • Summary • 43 pages • 2020
  • This is the summary of all regular Marketing Research Methods lectures of the academic year 2019/2020. Being a summary of the lectures, a large amount of screenshots from the lectures is added to provide additional visual clarity on some aspects and concepts.
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Marketing Research Methods summary
  • Marketing Research Methods summary

  • Summary • 22 pages • 2020
  • Summary of the course Marketing Research Methods (compulsory course MSc Marketing). Summary for the course Marketing Research Methods (mandatory course MSc Marketing).
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