Marketing Engineering

Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! This script will teach you all relevant concepts for the course ...

Exam resembled the questions in this document.

Samenvatting van het vak Marketing Engineering.

Summary of the lectures, without lecture 5 (guest lecture of Wehkamp)