Marketing Communication

A clear and concise summary with the most important core information and concepts that you need to know for the exam.

This is a summary of the Marketing Communication course.

This is a summary of the book Marketing Communications: A European perspective, 7th edition. It also includes lecture notes. This document contains everything you need for the Marketing Communication exam when studying Communication and Information Sciences or International Business Communication. This means that chapter 11 was not included and that some chapters (7, 8, 9 and 10) did not summarize everything, because this is not necessary for the exam.

Summary written in English of all chapters from and the book & clips of the lectures. Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14

A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.

Summary of Educational video's of Bachelor and Pre-master Course Marketing Communication

Summary of the book for the course Marketing Communication, used in the first year of IBC at Radboud University. It contains lecture notes and all the necessary learning contents for the exam: this means that chapter 12 (and small parts of other chapters, as in chapter 3 and chapter 8 - 11) is not included in this summary.

Summary book Marketing Communications sixth edition by Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. The summary is written in English with a number of Dutch comments. There are also images of models, tables and graphs. Chapter 1: Integrated communications Chapter 2: Branding Chapter 3: How marketing communications work (to Peripheral-route processing) Chapter 4: Marketing communications planning Chapter 5: Advertising Chapter 6: Online communication Chapter 7: Media planning...

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.