Marketing & Innovation

Samenvatting/ Summary Lectures + Articles 23/24 Marketing and Innovation, M&I, Radboud

A summary of all mandatory articles for WEconomy from 2021/2022. It includes the following subjects: societal challenges, bio-based economy, circular economy, collaborative and sharing economy, self-production economy, digital transformation, possible exam subjects and it marks subjects that were included in the exam of 2021/2022.

50 open questions and answers based on the lectures from B. Hillebrand on Marketing & Innovation. Also questions the teacher discussed during the courses.

College aantekeningen marketing & innovation, based on the lectures of B. Hillebrand.

Summary of the course marketing & innovation based on all lectures (including examples).

The lectures have been described mega extensively up to the examples. “almost” literally transcribed. It is also indicated which items are important for the exam and which parts you need to know. *Up to lecture 7. Through these lectures I got a 8.0.

The document contains a summary of the article of Eliëns (2018), Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD. The full article has been summarized. The summary has been writen in such a way that is easy to read and contains all the main findings of the article.

Missing in many summaries. Has been described in detail so you don't miss out on the core of the article. Of course, you can reduce this yourself, but you will not lose the essential parts of the article (such as the way the sample is composed).

Article is missing in many summaries. Described extensively, You don't miss any of the key points of the article

Missing in almost all summaries. Detailed the most important things in the article,