Consumer Behavior

Radboud Universiteit Nijmegen (RU)

Here are the best resources to pass Consumer Behavior. Find Consumer Behavior study guides, notes, assignments, and much more.

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Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book) Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book) Popular
  • Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)

  • Summary • 24 pages • 2023
  • This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
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Mandatory articles POCB
  • Mandatory articles POCB

  • Summary • 25 pages • 2020
  • Available in package deal
  • Comprehensive summary of POCB's mandatory articles
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Practice questions multiple choice open per chapter Consumer Behavior Practice questions multiple choice open per chapter Consumer Behavior
  • Practice questions multiple choice open per chapter Consumer Behavior

  • Interview • 53 pages • 2019
  • In this document you will find endless practice questions that you can use for the Consumer Behavior exam. Both multiple choice and open questions the answers. They are categorized by chapter, just like in the ordinary exam (of Consumer Behavior at Radboud University). Good luck!
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Consumer Behavior Summary (Book, Articles, and Lectures) Consumer Behavior Summary (Book, Articles, and Lectures)
  • Consumer Behavior Summary (Book, Articles, and Lectures)

  • Summary • 55 pages • 2019
  • Available in package deal
  • Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...
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Consumer Behavior Article Summary
  • Consumer Behavior Article Summary

  • Summary • 32 pages • 2018
  • Summary of all the articles for Consumer Behaviour, as discussed in the workgroups.
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Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10   17 | 7th edition Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10   17 | 7th edition
  • Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition

  • Summary • 48 pages • 2018
  • Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
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Summary Consumer Behavior Articles (2018/2019)
  • Summary Consumer Behavior Articles (2018/2019)

  • Summary • 32 pages • 2018
  • Summary of all the articles of the Consumer Behavior course (2018/2019). The following articles are included: Brinol et al (2015), Fransen et al (2015), MacInnis et al (1991), Hung et al (2017), Cacioppo et al (2018), Garnett et al (2014), Evans (2008), Evans and Stanovic (2013), Thaler and Sunstein (2008), Benartzi et al (2017) and Velema et al (2018).
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Articles consumer behavior
  • Articles consumer behavior

  • Summary • 14 pages • 2017
  • Summary of the 9 articles of the Consumer Behavior Working Groups.
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Consumer Behavior book resume (Schiffman & Wisenblit)
  • Consumer Behavior book resume (Schiffman & Wisenblit)

  • Summary • 31 pages • 2017
  • Chapters 1tm9 and 14 and 15, summarized.
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