Radboud Universiteit Nijmegen · Master Business administration · Methodology in Marketing and Strategic Management Research (MANMMA032A)

Here are the best resources to pass Methodology in Marketing and Strategic Management Research (MANMMA032A) at Radboud Universiteit Nijmegen. Find Methodology in Marketing and Strategic Management Research (MANMMA032A) study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Master Business administration at Radboud Universiteit Nijmegen.

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Total overview - MMSR (MAN-MMA032A): summary of key take-aways, steps, rules, and important figures
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- Author scored a 10 on the exam - A total overview of all obligatory topics for MMSR; based on the key glossary terms of the chapters from Hair and the video clips, I have made an overview per topic. Every topic has some theoretical background listed, whereafter the analysis process is depicted. Following are the rules and tresholds for certain values. Lastly, some important and meaningful pictures/figures from the book are displayed.

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  •  • 24 pages • 
  • by vaymelis • 
  • uploaded  29-12-2020
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Methodology in Marketing and Strategic Management Research 17/18
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This summary of the four chapters in Hair et al. (2010) and of the technique clips were created during the course 'Methodology in Marketing and Strategic Management Research' at Radboud University in 2017/2018. These notes are intended to be used either prior to classes, tutorials, or the final exam. I highly recommend to anyone attending this course to only read the book before the exam (if at all). To prepare for classes one should either stick to summaries, the technique clips, or YouTube ...

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  • Summary
  •  • 26 pages • 
  • by nicolaijablon • 
  • uploaded  03-02-2018
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