Methodology in Marketing and Strategic Management Research

This document contains a list with definitions and relevant information and threshold values for all the key terms of the four analyses (Factor Analysis, (M)AN(C)OVA, Regression Analysis and PLS with SEM) of the course MMSR. All the terms that are covered in the lectures, literature and assignments are included. For every analysis there is a table with threshold values included.

All the important key words for the exam with the thresholds they have to meet.

- Author scored a 10 on the exam - A total overview of all obligatory topics for MMSR; based on the key glossary terms of the chapters from Hair and the video clips, I have made an overview per topic. Every topic has some theoretical background listed, whereafter the analysis process is depicted. Following are the rules and tresholds for certain values. Lastly, some important and meaningful pictures/figures from the book are displayed.

In this document, all the lectures have been elaborated in detail. In addition, the videos associated with each module have been worked out in detail. The questions that are asked have been dealt with. In short, in this comprehensive document you will find all the information needed to learn the exam as best as possible.

Summary of all video clips as provided on Bright Space. Including screenshots of the most important slides shown in those clips.

Summary of chapter 1, 3, 4, 11 and 14 of the Book Multivariate Data Analysis: Pearson International Edition of Hair et al.

This summary of the four chapters in Hair et al. (2010) and of the technique clips were created during the course 'Methodology in Marketing and Strategic Management Research' at Radboud University in 2017/2018. These notes are intended to be used either prior to classes, tutorials, or the final exam. I highly recommend to anyone attending this course to only read the book before the exam (if at all). To prepare for classes one should either stick to summaries, the technique clips, or YouTube ...