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Marketing Communicatie

Radboud Universiteit Nijmegen (RU)

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Marketing communication summary - lecture and book (de Pelsmacker, 2017) Marketing communication summary - lecture and book (de Pelsmacker, 2017)

  • Marketing communication summary - lecture and book (de Pelsmacker, 2017)

  • Summary • 72 pages • 2018
  • This is a summary of the Marketing Communication course. But at the same time the book by Pelsmatcker, Geuens & van den bergh (marketing communications, a european perspective, sixth edition (2017)). except chapter 3 and 12.
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